The terrifying promotion of the movie ‘Smile’ in football and baseball stadiums that makes your hair stand on end

The terrifying promotion of the movie ‘Smile’ in football and baseball stadiums that makes your hair stand on end
The terrifying promotion of the movie ‘Smile’ in football and baseball stadiums that makes your hair stand on end

For a movie to be a success at the box office, it is not enough to have well-known actors and a good plot. An impressive well-detailed marketing and promotion campaign is extremely necessary to make the viewing known among the public.

This has been demonstrated by the producers of Smilea horror film that premieres this September 30 in Spain and that has wanted to have the presence of actors acting in various football and baseball stadiums camouflaged among the public to promote themselves.

In the film, a psychologist begins to witness strange events after treating a patient who claimed to see people smiling, so the actors who are promoting Smile they pretend to be the characters smiling in an exaggerated and terrifying way looking directly at the camera.

Only the smile of a few actors has been necessary for the networks to quickly fill with all kinds of videos and images of the most disturbing promotion. Some of the shared videos even accumulate more than seven million visits.

Here’s a fun and clever movie promo: Paramount apparently placed the Smile actors in the crowd at the Yankees and Mets games last night, both in full view of the cameras. The results were really creepy. Are you going to a game this weekend? Watch out for smiles!” or “The marketing of the horror movie Smile it’s being sensational. Dozens of actors in football and baseball stadiums outlining a sinister and disturbing smile for hours, giving rise to moments like this”, have been some of the most popular comments.

The campaign has been a success in networks

The magnitude of the campaign on social networks has been impressive and terrifying, although it remains to be seen how this success translates at the box office, the truth is that thousands of users have assured on networks that they really want to see the film.

Others, on the other hand, although they recognize that the promotional campaign is impressive, have not liked the idea of ​​attending a game of their favorite team and finding a person staring at them in a creepy way for hours.


The article is in Spanish

Tags: terrifying promotion movie Smile football baseball stadiums hair stand

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